You have heard it before, “The main thing is to keep the main thing the main thing.” Stephen Covey coined this phrase in his book, “The 7 Habits of Highly Effective People.”1 My very boiled-down version of Mr. Covey’s idea is that we can easily become focused on the wrong right thing. Somewhere along theContinue reading “The Right Main Thing”
Tag Archives: objectives
Strategically Staffed
Being properly staffed for the size and type of event your organization is hosting is critical. Being short staffed can be painful. Having staff standing around, whether paid or volunteer, can be equally as painful. How do you come up with staffing numbers that Goldilocks would call “just right?” Let’s talk about it. It isContinue reading “Strategically Staffed”
Planning in Changing Times
I am working with a team to plan a large, 3-day conference with a tradeshow in six months. Because of the volatile nature of Covid-19, venues, airlines, restaurants… everyone continues to change the rules or requirements around event health and safety. So, how does one plan when the allowable capacities, mask rules, sanitation plans, andContinue reading “Planning in Changing Times”
Making it Rain
I hear many stories about online events struggling to monetize their virtual exhibit halls to feel like a success for everyone. They’re pouring time and money into a platform to entice not only vendors, but attendees, into the space for interactions. I know from experience, a virtual exhibit hall can benefit the vendor, sponsoring organization,Continue reading “Making it Rain”
Location, Location, Location!
Does location even need to be part of a conversation when discussing logistics for an online event? Definitely. We’re no longer planning your mother’s online event, we’re planning productions. These days we’re not talking about “just” an online event. Right now most in-person events that are starting to meet are including an online component ofContinue reading “Location, Location, Location!”