When creating watch pages for the website of an online event, you will soon discover the vast number of buttons, videos, downloads, and links that need to be checked. To provide the attendee with the best experience possible, every one of those must work. Therefore, you must check, double-check, and triple-check each one.
It’s not enough to see that there are buttons on the page. You can’t just design-in the features of downloads or video links. Don’t assume that the sites you link to are still working or that you’ve typed email addresses correctly. Click every button. You know how frustrated you can feel when you click a link and an error page pops up or a download can’t be located….your frustration may prevent you from ever returning to that site again. You certainly don’t want your attendees to feel that way!
Also, don’t overlook editing for spelling and grammar. It looks bad to attendees if you can’t spell a keynote speaker’s name or even the name of your own organization correctly. Be careful that you don’t have one really long run-on sentence that takes up a lot of space so that on paper it looks like you have a whole paragraph of content when in reality you simply did not pay attention to how sentences in the English language should be written. *wink*
Attendees should be excited to view your online events knowing you have a reputation for quality, functionality, and user-friendly sites. Buttons are only words in a colored box if they don’t take you anywhere.
Have you spent hours upon hours checking online event web content? I’d like to hear your story. Please share it below or send me an email.
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