16 Pieces of Flair

As a sequel to “What’s in a Name Badge,” this blog is about the lanyard. This is another area where the swag world can get a little overboard. The lanyard used to be functional; a means to keeping your name tag on your person so others would know who you are and where you belonged. Now…

The lanyard itself is made from many different materials and can be made in varying lengths, widths, and print-types. Lately, it seems, it is now a walking billboard for any sponsor you desire. It can have a break-away safety feature and a no-spin clasp so your name tag faces forwards every time (this feature is actually one of my favorites).

Here are few of the lanyard accessories I have encountered. I have used each of them at some point in my career and like them very much. Put them all together, however, and you can end up with an overwhelming, mind-boggling extravaganza:

• Buttons. These can be created in just about any size, but are generally the little round ones, an inch or two in diameter, and can express literally any number of causes, emotions, people groups, or professions.
• Pins. Think Disney. There is a whole subculture built around the buying and trading of collectors pins. They can be super fancy and expensive, made of ceramic, contain your logo or icon, and be covered in bling. They can also just be something simple like the ones reminiscent of the “pieces of flair” required on the suspenders of the wait staff in “Office Space.”
• Velcro Patches. These are designed to attach around the lanyard strand. They’re actually pretty ingenious. They can then be used as patches on a backpack or jacket.

There are also little bits and bobs and dangly things that I have seen and never understood. If you haven’t incorporated any of these I recommend investigating them. They are an inexpensive way to allow attendees to express themselves, identify with one another, or network in a unique and fun way.

If you are already providing ways for the attendee to accessorize their nametag you may want to consider refraining from offering ways to accessorize the lanyard too at the same event. Attendees can’t always contain their excitement, moderation flies out the window, and they may insist on wearing everything all at once. System overload.

I’m sure you have seen these lanyards. Share your story here or email me!

Do you know someone who plans events? Share this blog with them and be sure to like it!

Need help planning an event? Visit tracybaer.com to schedule a consultation with Tracy.