All of the extras people talk about when it comes to engaging audiences during an online event: polling, chat feeds, 1:1 networking appointments, giveaways, bonus content… is it all worth the extra work? The CMP* in me always defaults to “Do they support the goals and objectives of the event?” But as someone who recentlyContinue reading “Go the Extra Mile”
Tag Archives: onlineevents
Should I Stay or Should I Go?
When researching retention rates day over day for multi-day online events, you will find that the industry standard is about a 50% retention rate. This means half of your attendees from the first day will return the second day. Statistics show that even less will return on a subsequent day. Fortunately, with intentional planning, focusContinue reading “Should I Stay or Should I Go?”
Parts Is Parts
How do you decide what parts make up a good online event? It depends on several factors. First and foremost, your stakeholders need to determine the goals and objectives for the online version of the event. Then, what you want the attendee experience to be, what you can afford to do with both the timeContinue reading “Parts Is Parts”
Chaperon The Chat
Providing a safe place for your attendees to chat with each other is incredibly important for an online event. If you are going to take the time to encourage networking using the event chat feed, or think through how best to subdivide your audience to narrow down their focus (through watch parties), why would youContinue reading “Chaperon The Chat”
Shake It Up
We’ve all seen them. We’ve all participated in them. They are monotonous, boring, dry, talking-head online events. It was probably required viewing for work; some sort of quarterly meeting or mandatory product training. To have a truly successful online event, however, you have to shake things up! There aren’t any rules to online events. NobodyContinue reading “Shake It Up”