As I attend industry events, talk with other planners and suppliers, and read the latest industry publications, I come across some interesting ideas and activities. Lately, it seems that activities geared toward late teens and young adults are hot topics. This demographic is looking to gather together more than any others and they want anContinue reading ““Party like it’s 1999…””
Author Archives: Tracy Baer
Use Your Brain
Very few people get excited about a conversation over event risk management like the group of ladies I had the privilege of being on a recent podcast with.1 As event planners, we have a moral, ethical, and legal responsibility to provide our attendees with a safe environment.2 Without a risk management plan, when faced withContinue reading “Use Your Brain”
Effective (or Ineffective) Ads
A few years ago an organization I worked with started a marketing trend for their annual event and it was a hit with their attendees. They loved it. We noticed a visible increase in attendance when we used this strategy. Now, I’m seeing it used by other events across various industries. It’s clever and engagesContinue reading “Effective (or Ineffective) Ads”
The New Liquid Gold
Coffee drinkers know how important coffee is to us. I haven’t met a Certified Meeting Professional yet who didn’t need an IV drip of it every morning while on-site during an event. We certainly know how grumpy our attendees get if they can’t have their morning coffee the minute they open their eyes. Trust me,Continue reading “The New Liquid Gold”
Who Are You Looking At?
As people are entering your event, mingling in the lobby, or strolling through the tradeshow do you know what behaviors or body language to watch for to help deter a security issue? I recently spoke with the leader of a volunteer safety team about this. Below are four things that their safety team members lookContinue reading “Who Are You Looking At?”